AT&T

Campaigns Locations:  

S.F I Chicago I Dallas

AT&T launched Black Future Maker, a social-first initiative celebrating black stories.

This campaign focused on connecting AT&T and Black Future Maker's black talent, creatives, and artists. The goal of the campaign was to celebrate the strides Black artists have made over time while focusing on the future.

My role:

Concept to final execution Graphic Designer II. Led branding and large-scale production efforts, with a specific focus on AT&T campaigns for print and digital mediums. Contributed User Experience design, creating user flows, interfaces, and visuals to bolster marketing strategies. Played a key role in introducing fresh branding concepts and overseeing project compliance with client requirements, reporting directly to the Art Director.

 

2023 Artist in Residence for AT&T’s Dream in Black Campaign

Handel Eugene

Exterior facing designs

Photo Booth. Click to View

Solution

Seamlessly blend AT&Ts 5G technologies throughout the space—including the use of touch screens in the lobby, lounge room and motion detection dome with artist brush strokes that is both playful and memorable.

Walk in view

Rendered view

Thank You for Viewing!

Blending artist tool kit along with clients brand to create touch points of interactive experiences.

Key goals of the project were to update the storefronts with this campaign to bring awareness to nationwide. The vibrancy of the campaign along with the AT&T brand allowed for the campaign and consumer goods to live harmoniously within the given spaces.

Challenge

Witness our artist's first-ever visit to our Chicago flagship store: