The Tech is a mission driven organization that develops the next generation of problem-solvers locally, nationally and globally, through the creation and distribution of world-class immersive STEAM education resources. We believe that everyone is born an innovator who can change the world for the better.

Silicon Valley

Tech Museum

Brand, wayfinding, experiential

Challenge:

Our project at The Tech museum centerd on enhancing the visitor experience through effective wayfinding and captivating environmental design. Our goal was to create a seamless and enjoyable journey for museum-goers as they navigate the exhibits and spaces, ensuring they feel connected to the museum's mission of fostering innovation and learning.

Solution:

By designing clear and engaging signage, as well as harmonizing the museum's historical and new spaces, we aim to make every visit a memorable and educational experience for all.

Role: Environment, brand, wayfidning

BFA Program (2018)

Team: Tim Duong, Phuong Ngn

 

Photography in and outside the tech 

Our task was to bridge the museum's mission and branding with its iconic status. Aiming to enrich the visitor experience while delivering sustainable solutions, we got to researching and iterating.

Previous case. Click to view more.

In conclusion, this current design for this project rebrand has a few more steps to go, but this case helped breach a problem I set out to solve, a refreshed brand that spoke to audiences of all ages while elevating the original brand and allowing for audiences to effectively explore the spaces. Stay tuned and watch this project leap into fruition.

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